Everyone likes to feel young, no matter what their age! We have been thinking about this idea with events. How can we bring that feeling back just for a night? A trend called nostalgia marketing, that’s how!
Think back to your childhood or young adulthood, how playing a simple game or listening to an artist brought so much joy. Why not bring that back for your guests?! A popular term for this is ‘throwback’. Brands have been doing this for a while, applying old-school artists or retro games with their products and commercials.
Applying this trend to events is easy to do and will bring back a lot of good memories for event attendees. One rule to follow when applying this is knowing your audience. You want to make sure you hit their sweet spot, and bring as much nostalgic value as you can!
For those in their mid-20’s, think about setting up karaoke and dance stations. Popular video games, including Dance Dance Revolution and Sing Star. Popular music choices like Britney Spears and *NYSNC will drive them to the dance floor.
Another idea for a group would be a game party. Use a little imagination and create over-the-top “games such as inflatable Twister, Jenga, Pop-a-Shot, and an updated version of foosball.” This will bring guests back to a simple time and bring back great memories.
The possibilities are endless, and everyone can transform back to a special time in their lives for a night.
For more check out what BizBash had to say in their article here!
