Themes We Love: Corporate Meetings & Events

Every meeting or event you plan has a purpose and a reason for being held. Having a theme helps to relay the message of the event to the attendees, helps you focus on the elements you need for a successful meeting, and helps you control what you do with the meetings. Need some inspiration? Learn how we brainstorm themes.

Whether you plan events for corporations or small businesses, these five event themes are sure to be a huge hit with both your client and their guests:

1. Charting a New Course

Best used when an organization is changing directions or launching a new product. Charting a new course can be water, compass, or map theme.

2. Mission Possible

This is a pretty obvious theme and contains a lot of fun ideas to incorporate.

Your VIPs enter in black suits, hats and brief cases. They appear on stage and can even repel from the ceiling or make other Tom Cruise-esque entrances. This theme is great for launching a new product or to encourage team work in reaching a grand company goal!

3. The Power of One

This is a longtime favorite. Use this theme when you want to encourage individuality, need to empower your attendees or move them to action. Think of ways to express how one person can make a difference or how an individual can be a hero.

4. Picture the Possibilities

This theme can be used for a variety of purposes. From creating new ideas or releasing new products to changing how a company functions or producing an award show, this theme is perfect for brainstorming new products and revised company procedures.

5. Everyday Heroes

Of course we love this one, because it has our favorite word in it! This is a great theme for recognizing those who have gone above and beyond in their positions or careers. Whether they have created exceptional outcomes, provided valuable service to their community, or advanced the company or organization in a big way, this is a great theme to use to acknowledge excellence within a company or organization. Think of the pink Cadillac award given to Mary Kay makeup distributors when they achieve a certain number of sales.

These are five of our favorites! Share what your favorite theme is or what theme you’d like to see.

Tracy Fuller-White

Tracy Fuller-White has owned and operated an event production company for 30+ years and has done events nationally and internationally for fortune 100 and fortune 500 companies.