Take a moment and think about the last event you attended. If you can vividly remember the handwritten invitations, the elegant entryway, gourmet foods and classy décor, chances are, you got themed. Themes help drive the vision and also create a seamless flow during any event.
Whether you choose something fun or funky, fantastical or serious, theming will ensure attendees are engaged and relaxed. Here are five more reasons you should theme your next event:
1) Clear, Concise Messaging: When your theme ties into the message your client is trying to convey, the event is more influential and impactful. For example, let’s say you’ve been hired by an organization that will be opening new offices all across the U.S. A great theme for a company’s journey to expand is the historic Route 66 theme. You could also use this theme for a venue along old Route 66. See other themes we love.
2) Setting the Mood: Theming enhances the atmosphere of any event. From the time attendees receive their save the date cards to the end of the event; theming sets the tone and makes the difference between a good event and an event attendees will remember forever.
3) Cohesiveness and Connection: Nothing says professional as much as seamless elements flowing as one. When the food choices, the entertainment, lighting and room arrangement all work together, attendees feel connected and in tune with all the combined elements.
4) Manageability: By using a theme, every single element becomes easy to manage and deliver – which means success for you and your client looks like the hero!
5) An Event They’ll Remember: The best reason to use a theme is that your client and the attendees will remember and recall your event – taking delight in how everything flowed and how every element made them feel connected and a part of something bigger.
Don’t know where to get started? Read our blog on 8 Steps for Creating a Theme or How to Choose a Theme
Instead of relying on a broad vision, choosing a theme for your next event can guide you as you plan, alleviating any chance for missing an important detail. The focus that comes from theming your event will benefit you as an event planner, and will delight your client and their guests. And don’t even get us started about how much time and money you’ll save –that’s a whole other blog! Find more great resources, tips and tricks for being an Event Hero at www.eventheroes.com/vip-membership
Tracy Fuller-White has owned and operated an event production company for 30+ years and has done events nationally and internationally for fortune 100 and fortune 500 companies.
