Event Heroes Training Program

You’re interested in starting your own event planning business and you’ve decided to start looking into a training program. There are several on the market to choose from so how do you decide which one is the best for you. Or perhaps, you’ve taken event planning classes in school and feel confident that you have mastered the lessons and technical information required to plan an event. But what do you do with all that information now? How do you take everything you’ve learned and turn it into an actual business with paying jobs?

This is where the Event Heroes stands out from other event planner learning systems. The Event Heroes coaching system was developed by Tracy Fuller-White, owner of InnovativEvents a successful 7-figure event planning business based in the mid-west as a way to help budding entrepreneurs move from conceptualization to actualization.

With over 30 years in the business, and years of training and mentoring interns and students, Tracy and her staff at Event Heroes have developed a program that takes the traditional training program a degree further by providing step-by-step directions beginning with taking the first phone call from a potential client all the way through producing an event. And it doesn’t stop there! As part of the Event Hero program we also focus on customer service and retention. And we’ll discuss the importance of following up with your client several months to a year after their event is over.

“We’ve added extra features to the Event Heroes program to make it a complete coaching package for those interested in becoming an event planner and starting their own business.” says Fuller-White.

So, what do you get when you enroll in Event Heroes? Not only do you get full step-by-step coaching on how to plan an event that will provide the WOW! factor all event planners hope to achieve but we also include a full library of downloadable, supporting documents you will use to create your own personalized event planning guidebook.

In addition to the lessons and the library of specialized forms, worksheets and templates we also provide our members with access to our invaluable, curated list of Black Book Partners. These industry professionals are fully vetted and trusted vendors who have agreed to support our Event Hero graduates and offer them additional assistance and guidance as they begin their careers.

As every seasoned event planner knows, finding trustworthy partners and vendors is key to producing a successful event. Being able to start your business with an already established team of partners can save hundreds of hours of shopping and comparing and the nerve wracking hit and miss trials most new business owner experience as they grow their company from the ground up.

Event Heroes also includes 20 Do-It-Yourself Theme Packages. These packages feature detailed overviews for creating the atmosphere and step-by-step instructions and checklist for successful themed parties that will impress even the most discerning clients.

And, perhaps the most valuable part of the Event Heroes coaching program is the live support we offer all of our members! One day per week, we host a live webinar available to all active Event Hero members. These in-depth session will provide additional targeted training on special subjects and an open question and answer session. They will also provide a ‘think tank’ venue for Event Heroes to share ideas and learn from others in the industry.

At Event Heroes, your coaching doesn’t stop the minute you finish our course. We are here to support you as you get started in the business, and as you build your client base and your reputation. We believe that learning is a lifelong activity and the more we share with others, the more we learn. Following that philosophy, our webinars will be dynamic in nature. In addition to targeted topics, we will look to our members for input on ways we can further support them as they grow from new business owners to established, reputable Event Hero planners.

Please feel free to reach out to us here with any questions and we look forward to teaching the Event Heroes way!

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Event Spotlight: Tracy Fuller-White

There is a lot that goes into becoming an event professional, and for today’s event spotlight we want to focus on Tracy Fuller-White the founder and CEO of Event Heroes!

We talked with her about her start to her career, her inspiration and what she is doing now with her event planning business.

1. Tracy, first tell us how you got your start into the Event Planning world?

Through tragedy comes perseverance and figuring out how to recover from loss sent me to create something bigger than me and somewhere I could put grief in the background. So I started a little company called Happy Occasions. This was the start of a much bigger company that came along a few years later when I started working with event producers, lighting directors and learning about the production world and how to work with Corporate America.

2. Did you have any training in Event Planning before starting your own company, InnovativEvents, Inc.?

Training wasn’t really available for events at that time. We were at the beginning of what is now a great industry with lots of opportunity for training and education. In fact in the last few years, many colleges have started degree programs for events and event planning.

3. Why did you start Event Heroes?

I started Event Heroes after several people came to me asking to ‘pick my brain’ on how to get started in the business. Not only was it the décor business and event planning business, but even musicians were asking how to get started in business. I create Event Heroes to help others get into this business I have loved and still enjoy working in.

4. How did you scale your business to grow it into a seven-figure operation?

This is tricky, good word of mouth has been my blessing. I network in the community a lot and have become members of several organizations and this has been a great way to build my business. Also, doing a great job for my clients creates year over year events. Having a client for as long as 20 years can help in your planning and keep your business going year after year.

5. What are some of the companies that have hired you, and where have some of those events taken place?

We’ve worked with all kinds of companies and many Fortune 500 companies. Companies such as Google, Allstate Insurance, Meredith Corporation and many others. These events have taken us all over the US and occasionally overseas.

6. What is one important lesson you have learned from your event experience?

Treat everyone with respect. Getting to know and respect everyone you come in contact with is the best way to ensure you can pull a rabbit out of your hat when you need to. Need a ladder? Better be nice to the person that can get that for you! Need the trash emptied? Well, that person is as important as your client to you at that moment but if you are rude, they won’t help you out. So be nice!

7. What do you think people can learn from using the resources at Event Heroes?

At Event Heroes, we want to cut down the learning curve of doing WOW events. We want to help make sure our Event Heroes have access to the best providers in the industry so they look like the hero to their clients and can build a business where their clients come back year after year. We want to help Event Heroes be the Hero for their clients.Tracy Fuller-White is a great example of how hard work and a good attitude can make you a top event professional!

To learn more about her or Event Heroes, contact us here!

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Event Heroes – The WHY

Tracy Fuller-White, owner of Event Heroes and InnovativEvents, a successful event management company based in Des Moines and Ames, Iowa can’t count the number of times she has been approached by people interested in starting their own event planning business. They all seem to have the same questions for her: “What advice can you give me if I want to start my own event planning company?” and “How did you get your start in the business?”.

After years of answering those and countless other questions, having lunches and coffee with people who just wanted to pick her brain, Tracy began to see a need for a program that would help those who are interested in taking the plunge and starting their own event planning business.

That’s when she and her team came up with the idea for Event Heroes, an event planning business training system. This system not only teaches its students how to start and build their own business, but is one that also provides them with the information, tips, and secrets for success that she and her team have culminated in their more than 30 years in the business.

During their brainstorming sessions and interviews with interested students and interns, the Event Hero team began to recognize a need for a program that would not only provide the typical “textbook” or “online” type of teaching program, but one that would take that training a step further. Tracy consulted with other planners and industry professionals and all agreed this was a need that wasn’t being filled by programs on the market.

So, Tracy and the team conducted more research and evaluated the feedback they received from everyone she has mentored over the years. Based on the findings, they developed Event Heroes as a program to teach and mentor those who are interested in starting their own event planning business.

The main goal of Event Heroes is to assist the new business owner get a solid start in the event business without having to go through the lean years of starting from scratch and without having to learn the ropes by trial and error or through working for someone else. Event Heroes is designed to be a self-paced, learning program that basically “holds your hand” throughout the process of answering your first phone call to selling, planning and producing amazing events that deliver a WOW!

The one thing that sets Event Heroes apart from other event planning programs is that it provides the piece of the puzzle that Tracy has been constantly asked about most over the years: How to apply the knowledge that is taught in the standard event planner training program and use it to get a business up and running. Knowing that was the missing link, inspired Tracy to focus on not just the knowledge but also the practical application of the knowledge and supplying the students with the ready-made business forms, templates and worksheets they need to hit the ground running.

Tracy’s style of teaching and working with people is extremely warm and personable. She and her team also consider themselves experts in customer service and make sure they emphasize this in all of their lessons. Tracy’s parents taught her at an early age “You catch more flies with honey than you do with vinegar” and this has been her lifelong motto for dealing with everyone she encounters in her personal and professional life.

The success of Event Heroes and the parent company InnovativEvents can be directly related to that personal motto and also to her belief in always giving your best. Tracy holds the belief that every successful business is driven by a dream or a purpose and living up to the high standards and goals of your vision is what keeps you going even when things get tough.

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Creative Event Spaces: Museums

Creative event spacesare where event planners can really produce a WOW experience for guests. The next creative venue in our series is museums, where history and art are combined into one building!

Whether you are considering booking a local museum or a national iconic museum, these venues can provide the perfect backdrop for weddings, corporate gatherings, holiday parties, and more. The various spaces within a museum provide the opportunity for different activities or entertainment in different rooms, keeping guests moving around. For example, consider having a band and appetizers/drinks in the main room and caricature artists and DIY art booths in side halls – Get creative with your ideas, this is a museum after all! Main rooms also can offer a great setting for a sit down meal with soft background music playing as guests eat.

The most positive aspect of holding your event in a museum is that guests can walk around leisurely and enjoy the beautiful artifacts or works of art that are displayed. If you are holding a smaller party, don’t let the size of the museum turn you away; it is likely possible to rent out a smaller room or exhibit space to keep the atmosphere of the party feeling more intimate. Also, keep in mind, depending on the museum, you might have to book well in advance of your date; this applies when booking any popular venue

.When choosing a museum for your event, think about what theme your event is, and how a specific museum can expand upon it! Consider these event themes for an event held at a museum:

  • Night at the museum: Use the history of the museum as inspiration! Ask guests to come as their favorite historical figure and walk around interacting as these people.
  • Corporate event: Celebrating a company anniversary or milestone? Reflect on the history of the company amongst artifacts in a history museum. Want to encourage creativity and idea generation in employees? Hold your event in an art museum where creativity abounds!

  • Dinner Party: Festive foods for guests, think medieval or roman times! Bonus for a little mid-dinner performance.
  • Movie screening: Use a museum for horror or historical screenings. Or have a screening for a family friendly dinosaur movie with the actual dinosaurs!

 Photo credit: Extinctmonsters.net

  • Wedding: If you and your significant other have special interests, then holding your wedding at a museum might be perfect! Museums have all different kinds of exhibits: animals, fashion, time periods, and more!
  • Fashion Show: Celebrate the arts among art! Hold this in an art museum with contemporary pieces.

  • How-To Demonstration: Have experts display different techniques from specific time periods. This gives guests opportunities to interact and see how things were done!

The possibilities are endless with museums! With new exhibits opening and different themed museums around the world, there is no shortage of inspiration for your next event!

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